Mar 3, 2015
In order to better understand the Millennial mindset, we decided to work with marketing students at a top university, giving them real word experience in marketing and branding at the same time. We reached out to several schools, and were able to coordinate a project with Professor Peter Whalen at the University of Denver’s Daniels College of Business.
Working with Dr. Whalen’s marketing students gave us some excellent ideas for future marketing strategies. The students presented to us via Skype, covering both branding and marketing for the kids’ and the adults’ bubble lines. “We were blown away,” said Claudio Carpano, our CEO. “The enthusiasm and professionalism these students displayed was impressive, and their ideas for marketing and packaging design were very insightful.” We can’t wait to see which parts we will be able to use!