Jun 21, 2018
ASTRA 2018 in New Orleans, Louisiana was a great experience yet again! Melissa (our Director of Marketing & Operations) and Kylie (our Summer Intern) learned many new skills and got great ideas from the expert-led Academy workshops they attended. Their favorite workshop was “The Changing Toy Market: Who’s Buying and How to Reach Them,” which discussed the key demographics emerging in the toy industry. They also picked up innovative marketing ideas, discussed ways on how to get customers to talk about our brands, and explored how to harness the power of the marketplace. They are excited to bring these strategies back and begin implementing them at Dulcop America.
During the trade show, they made many new connections and friendships with retailers and other manufacturers. Melissa and Kylie were also able to see what new toys were on the market. They especially liked the Easy Rollerz and the snappable watches from Watchitude. They loved getting to hand out bubbles (and happiness) to everyone who passed by the booth. At the end of the show, the extra bubbles were donated to Network NOLA, which is an organization that donates toys, games, school supplies, and juvenile products to underserved children and families in the area.
In the evenings, Melissa and Kylie had the chance to explore New Orleans and experience its rich culture. And, as I am sure you guessed, they brought Burst and Bubble World bubbles with them! At the opening reception for ASTRA 2018, they visited Mardi Gras World, which is where the parade floats for Mardi Gras are created and stored. However, their favorite part of their time in New Orleans was the delicious Cajun food. They had the chance to try beignets, gumbo, shrimp po-boys, and other amazing traditional dishes.
ASTRA 2018 was a great opportunity to build brand awareness, to support specialty stores, and to continue curating relationships with retailers, sales representatives, and manufacturers. If you have any questions or want to learn more about Dulcop America, explore our site or contact us via the information on our Contact Page.